Case studies   >   Localization

Touchlink Mobile is handling localization of games for the major Turkish operator TurkCell. One of the games localized is the java game "Real Soccer", where the user brings a team to success, comes to the football ground and plays against the most popular Football Clubs in the world. The game has a great variety of options that will allow adjusting the game according to the users taste. Different type of the game will allow winning both in single game and in championship. Situation TurkCell - the larges operator in Turkey - does not want their game portfolio to have a vast majority of games in English. At TurkCell they are well aware of the compromises involved in not publishing in their customers' native language. TurkCell is a local Turkish company that wants to be able to look their customer in the eyes and proudly speak their language. Touchlink Mobile is contacted to localize a series of games into Turkish ensuring a higher penetration rate on the local market. Solution Through the large network of professional translators that Touchlink Mobile works with all the text in the game is translated, both the plain text and the text that is embedded in the graphical element. All changes are implemented, the files are reassembled for all handsets and tests are performed. The project is handed over to TurkCell that after an internal test approved the project. Results In just one week, Touchlink Mobile was able to ensure TurkCell a higher penetration rate on the game. TurkCell are confident that happy customers with games in their native language shop more for content at TurkCell. For more information Contact Sales Department at sales@touchlink-mobile.com