Coca-Cola 90 on pack football promotion
Touchlink Mobile together with Upstream kicked off the campaign “Coca-Cola 90” in April 2006.
Situation
The Greek mobile applications service provider, Upstream, in 2006 entered an agreement with Coca-Cola Hellas which was sponsoring the FIFA World Cup.
Solutions
All products sold during the period of April - July contained a short-code for access to a graphical WAP-site created by Upstream. On the WAP-site were presented a series of Java applications developed by Touchlink Mobile: an advanced football game, quiz and an interactive information application with near real-time game information
Results
The campaign achieved remarkable penetration among football fans with unprecedented frequency of participation per user. The rich content, the Java games, and the innovative mechanism guaranteed that the user experience was unique.
Constantine Nikidiadis, Business Development Manager from Upstream S.A.: we have been impressed with the quality of your work and your ability to deliver everything on time. We will be coming with more projects.
In 2007 Touchlink Mobile has developed two more applications for the “My Coke Music” marketing campaign, conducted in Greece – four Java Karaoke applications and a special Coca Cola music toolkit.
Touchlink Mobile together with Upstream kicked off the campaign “Coca-Cola 90” in April 2006.
Situation
The Greek mobile applications service provider, Upstream, in 2006 entered an agreement with Coca-Cola Hellas which was sponsoring the FIFA World Cup.
- Business objectives were:
- To generate maximum consumer attention
- To reward consumers for every purchase
- To maintain consumer attention throughout the event
Solutions
All products sold during the period of April - July contained a short-code for access to a graphical WAP-site created by Upstream. On the WAP-site were presented a series of Java applications developed by Touchlink Mobile: an advanced football game, quiz and an interactive information application with near real-time game information
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Results
The campaign achieved remarkable penetration among football fans with unprecedented frequency of participation per user. The rich content, the Java games, and the innovative mechanism guaranteed that the user experience was unique.
Constantine Nikidiadis, Business Development Manager from Upstream S.A.: we have been impressed with the quality of your work and your ability to deliver everything on time. We will be coming with more projects.
In 2007 Touchlink Mobile has developed two more applications for the “My Coke Music” marketing campaign, conducted in Greece – four Java Karaoke applications and a special Coca Cola music toolkit.
